In a bid to bolster their offer at a time ofsports drought due to the COVID-19 pandemic, more sportsbooks are turning toesports solutions. EveryMatrix has promised to empower sportsbooks by offeringi 291bet ntuitive esports betting within two weeks.
OddsMatrix to Include an Esports Tab
EveryMatrix, a providerof white label solutions for the iGaming sector, has significantly improved itsOddsMatrix service amid a flurry of activity with betting companiesmaking an abrupt shift towards the esports segment.
While failing to capture as much attention at first, esports has been a viable alternative for many sportsbooks which are out of other markets to offer with nearly 100% of global sports events cancelled or suspended.
OddsMatrix Esports Services have been massively enhanced:
✔️Launched Esports Hosted Solution
✔️Doubled the coverage: 8,000+ monthly events with 5,000 live events
✔️Grew video streaming capabilities to cover over 90% of live events >> https://t.co/qRePefYEMd pic.twitter.com/dRaOEIfdUV— EveryMatrix (@EveryMatrix) March 26, 2020
Thankfully, EveryMatrix has been actively seeking toimprove the OddsMatrix service since 2019 and with a specific focus on esports.The company has been revving up its efforts as well, and has foreseen thedevelopments in light of the novel coronavirus-induced dip in traditionalsports.
This has prompted EveryMatrix to quickly come up with theEsports Hosted Solution integrated for the OddsMatrix service. To makethings simple for existing clients, EveryMatrix said that it would add an extratab that would feature all esports that are currently out there.
Esports Betting: Some Assembly Required
EveryMatrix is expecting that within two weeks clientswill have access to a number of esports markets. In fact, there are some 8,000events tracked by the company with 5,000 being available as liveevents as well.
The offer should be available for both traditionalsportsbooks as well as mobile apps. Better yet, EveryMatrix offers 90% videostreaming for the live events, which is not surprising with the ecosystem inwhich esports exist – there really isn’t any need to pay.
The product itself incentivizes fans to subscribe to various streaming services, such as Twitch, although such subscriptions aren’t necessary to begin with. Some of the most popular tournaments including Counter-Strike: Global Offensive, League of Legends, Dota 2, FIFA and NBA 2K, are covered by OddsMatrix.
Increase in Esports Activity
The last two are in fact esports games inspired bymainstream sports and enjoying steadfast popularity, even growing given theCOVID-19 pandemic. EveryMatrix group chief executive Ebbe Groes hasconfirmed that there has been a palpable uptick in the number of esports betsand activity.
“We’ve seen an enormous increase in turnover inthe past weeks,” Groes said. “This is a clear indicator that esportsare ready to step up into the mainstream and can also appeal to regularbettors, not only to computer games enthusiasts,” he added.
On this account, Groes is correct. Regular sports fansdo bet on esports. Mainstream esports organizations, such as the NBA, F1 andNASCAR have also turned to esports. Soccer competitions, such as the DanishSuper Liga and the English Premier League have already had developed esportsstructures before the pandemic hit.
At the time of reporting, EveryMatrix works with 31clients, including several esports ones. Most importantly, EveryMatrix has anoutstanding partnership with Luckbox, one of the latest and most innovativefull-on esports bookies.
